Shift Squared, LLC Frequently Asked Questions

We have compiled answers to some of the most common questions we receive about services and related topics.

Will you sign a non-disclosure agreement?

Yes. We respect the privacy and confidentiality of all clients and will gladly sign a confidentiality agreement (or NDA).

Do you have minimum length contracts?


What is digital marketing?

There are many ways to define ‘digital marketing,’ but in our particular case, it covers anything based online.
This includes, but is not limited to:

  • SEO
  • Analytics
  • Content creation (and marketing)
  • Social media
  • Email marketing

What is content marketing?

Content marketing is the marketing and business process for creating and distributing valuable, relevant content to attract, acquire, and engage a clearly defined and understood target audience – with the purpose of driving profitable customer action.

How should my brand use digital marketing?

Use digital marketing to establish your brand’s online presence. This allows your brand or business to be found more easily by current and prospective customers or fans.
Having a consistent presence on the web, social media, etc., keeps you at the forefront of your target audiences’ minds.

What are your payment terms?

In most cases, we invoice on a monthly basis with 30-day payment terms.

For certain projects we may require a proportion of the payment upfront or full payment by the clients –  i.e., building new websites.

Payment arrangements are agreed to prior to the start of a project (SOW).

Who owns the work product?

You will always own the final deliverable.